From spats over white privilege to her failure to speak out against Trump, the singer’s position as peerless pop princess has been seriously damaged in recent years. Will this be the week she wins back her detractors?
In August, Taylor Swift released Look What You Made Me Do, the first single from her new album, Reputation, which finally emerges from its shroud of secrecy tomorrow. The track and its subsequent video broke three records within a week, including first-day streaming figures on Spotify and YouTube respectively. Swift’s sixth album has already thrashed pre-sale records, selling more than 400,000 copies – partially due to an industry standard reward system that gives early purchasers exclusive priority access to concert tickets.
These achievements are fairly typical business for Swift, who often finds herself breaking records that were set with her previous release. She has sold more than 33m albums worldwide, thanks to her reluctance to join Spotify until this summer, keeping her sales robust while most artists have experienced a decline. She and Adele are the only two female artists to win the Grammy for album of the year twice. And her music isn’t the sole draw. Her every heartbeat – her records, relationships and social media activity – is chronicled, inflated, and attributed with a significance far greater than Swift herself.
Continue reading...from Music | The Guardian http://ift.tt/2hnu6jZ
0 comments:
Post a Comment