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Showing posts with label hypebot. Show all posts
Showing posts with label hypebot. Show all posts
AM BRIEF: Music Modernization Act Introduced • UMG Facebook Deal • Shazam To Spotlite New Artists • More
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Universal Music Group Signs "Unprecedented" Global Licensing Deal With Facebook, Instagram, Oculus
Tamara Hrivnak, Head of Music Business Development and Partnerships, Facebook, said, “There is a magnetic relationship between music and community building. We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG. Music lovers, artists and writers will all be right at home as we open up creativity, connection and innovation through music and video.”
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How to Stop Wasting Your Time on Social Media and Make Magic [Cyber PR]
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Are you ready to create some magic?
Really, you may be thinking… social media = magic?
Yes, magic.
I come into contact with way too many brilliant people with incredible ideas or art that they wish to share with the world and they are scratching their heads wondering why others who don’t have half of their track records and expertise have what looks like an endless stream of fabulous things happening, gigs booked and people paying attention. These people have figured out their online worlds, when handled and in your control will attract higher numbers, comments, interactions, accolades, and precious leads who will offer you what you want and all that is magic.
Having an online presence is now non-negotiable if you want to succeed as a business, brand, an artist, or anything else.
Your followers and fans now fully expect you to be present on a consistent and relevant basis.
As a person who operates a marketing firm I see everyday that not having a cohesive social media presence will affect a lot of things: for one, if a millennial (or a busy human being of any age) is in charge of booking you to speak at a conference, play a gig, or is looking to hire you in any capacity for that matter having a subpar or confusing presence is not a way to get the gig.
If page one of Google is not killing it neither are you.
It doesn’t matter if you’re brilliant, went to a top university, and you’ve published 10 books, and it doesn’t matter if you had coverage in the media in the past. One of my star clients has been on Oprah, The Today Show, in Fortune Magazine, The New York Times, The Wall Street Journal and in hundreds of other national and international publications. But, that was a little before the time when every publication was online, and now – still vital with a huge message to share with the world – she is almost invisible to Google and it costs her tremendously.
My musician clients who are frustrated because they can’t get the gigs they used to get are being told by top booking agencies, clubs and tours that they were passed over for the band that had 10,000+ likes on Facebook.
If you are looking to get PR and you think that there’s some magical publicist who will be able to get you high profile placements if you do not have a cohesive presence that is consistently fed with strategic content, you are absolutely deluding yourself. From time to time, clients hire me for PR and then lag with their socials during the course of their campaigns and they receive have far fewer results and our clients who have an effective strategy.
I have been told countless times by top editors and writers and journalists that they have decided to pass on my clients because “their social numbers are just not there.”
Is this fair?
No it’s not.
Is this going to keep happening?
Yes it is.
So it’s time to get in control.
If these reasons alone have not convinced you to use social media understand that you are leaving the proverbial bread crumb trail straight to you for the rest of your days so, having a relevant thoughtful social media presence are the keys to your future kingdom.
If you don’t leave your own bread crumb trail others will leave it for you and this can be dangerous. Many have come to me with a high ranking review that a crazy client or competitor wrote that is hurting their business, or a court case that they were named in that went on public record. All of these first page Google results can sink to pages very few will find if you tune up.
OK – I’ll get off my soapbox now. If you are not convinced, there’s nothing that I can probably say or write at this point.
I love systems – they have helped me, my clients, and readers of my books to streamline and get seen.
And so, I’m thrilled to announce my new book Social Media Tune Up.
It is my system for helping you identify and engage the correct audience and it will stop you from faffing around trying to connect with everyone.
Not Everyone is important online – only the right people are.
The book then gives you an overview of how to lay a solid foundation online, which still starts with your website.
Then, it takes you through all of the social platforms – Facebook, Twitter, LinkedIn, YouTube, Instagram, and on to Newsletters.
There is a specific check sheet designed for each platform that will help you hone in and focus on the parts you need to tune up.
If you’re already rocking Twitter skip that section, if you’ve already got a Facebook strategy down cold skip that too! Focus on the areas where you struggle the most and use this book as a guide to help you and in the end you will have a much more cohesive strategy.
Let’s get tuned up! (In order to do so you will need to purchase my BRAND NEW BOOK!)
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Indie Band The Cheap Thrills On The Importance Of Building Hype
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Guest post from the ReverbNation Blog
The Cheap Thrills are a garage/psych pop band from Liverpool, UK. Their sound is a combination of garage bands from the sixties and a resurgence of bands from the 2000s.
It’s that same sound that caught the attention of End Of The Trail Records, who they signed to after submitting to one of our opportunities. According to the label, what attracted them to the band were their songs.
“Pop psych at it’s best we think. At the time of writing they have just had their new single played on BBC Radio 6 by the mighty Steve Lamacq. Which is a great thing for any band in the UK!!!”
Check out this interview with The Cheap Thrills where they share the secret to getting promoters to book you, how to build up hype around your band, and what’s up next for them.
Tell us a bit about your band. How did you form, how long have you been together, what kind of music do you play, etc.
We are The Cheap Thrills. We are an indie pop band from Orrell Park in Liverpool. We aim to fill your ears with catchy hooks and melodies. We have been a band for over 7 years now, but we have been friends much longer. We all went to Primary School together.
Without the help of a big team what has been the biggest struggle for you as a DIY artist?
Being ignored has got to be one of the biggest struggles as a DIY artist. We have sent countless emails off to people who we would like to work with, whether it be a blog, promoter, or another industry person and received no reply off them. It’s disheartening and it feels like you’re banging your head against a brick wall at times, but you have to remember no one owes you anything and you have to prove yourself to be heard through the ‘noise.’ It took us a while to recognise this and we decided to stop asking promoters for shows and starting putting on our own gigs and doing everything ourselves. You’ll still find us taking money on the door, booking bands, and creating the artwork for our gigs. After our own shows selling out, promoters are now emailing us asking us to play their night!
How did you hear about ReverbNation and our opportunities for labels and artists? Had you heard of End Of The Trail Records before this opportunity?
We saw the online application so we went for it. Yes, we had heard of End Of The Trail before. They’ve done great work developing artists like ourselves in the past and it was brilliant to be asked to work with them.
What was the submission process like? What was your reaction when you found out that you were picked for this opportunity?
Very easy. We’d advise other bands to do the same! We were all really happy as this was a huge step forward for the band. I think there was also a sense of relief that we finally had someone in ‘our corner’ to help take the pressure off all other tasks so we an focus on writing music. However, the champagne is still on the shelf and hasn’t been opened yet as we know the hard work we have ahead of us. I think that’s getting opened after we finish recording our first album.
What are you hoping to achieve with End Of The Trail Records? What are your goals?
We want people to hear our music. We genuinely believe our music is good enough to be on national radio. We would also love to play as many shows as possible and release an album.
Any advice for new musicians just starting out? How do you get your name out there, find new fans, keep fans engaged, get noticed by labels etc?
If we were to start the band again with the experience and knowledge we have now. I would advise ourselves not to release music too early. Write and rehearse as much as you can and record them as demos to build up a back catalogue. Gig as much as you can to gain experience and build up a bit of hype around the band in your hometown. Then, release your best tune.
What’s up next for The Cheap Thrills?
We have studio time booked in to record our release at Parr Street Studios over the Christmas period. Then we play a sold out show in Liverpool’s’ famous Cavern Club on the 20th of December. We will finish off 2017 with a special Christmas show at The Castle Hotel Manchester 23rd December.
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