Fever Ray and Eminem have reignited pop’s obsession with the hotline. Will you accept the charges?
Last week, Eminem’s manager Paul Rosenberg tweeted a photo of a billboard advertising a medicine called Revival. If you call the accompanying number – 1-833–243-8738 – you get a recorded message, set to a piano version of Dr Dre’s I Need a Doctor, with Eminem song titles subtly slipped into the medical advice. It swiftly followed Fever Ray’s comeback, signalled by a video imploring you to phone a number that connects to the answering machine of a creepy old-school personals service. It’s happening: the pop hotline is back.
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