Koko, London
Letting her inner Essex girl run riot, the singer campaigns to win back the UK’s affections with banter, tremulous ballads and new tracks from her album ROSE
‘When I’m 85,” says Jessie J, who is 29, “I’ll probably be doing Vegas. Or if not Vegas, Pontins.” Primped and Americanised as she is, the singer still has Essex running through her veins. Though she has probably spent too much time in the States to ever fully reacquaint herself with fundamental British concepts such as pessimism and the half-empty glass, she also no longer seems to be the aspirant Mariah who moved to Los Angeles in 2014 because she was treated “as an artist” there, whereas the British “don’t appreciate my voice”.
Having potentially alienated the fans who hadn’t been put off by her table-thumping enthusiasm as a judge on The Voice, she’s now campaigning to reassert herself in the UK. If her new album, titled ROSE, doesn’t do it, her spiky British wit might. “If you know the words, sing along,” she advises before a stormy Nobody’s Perfect. “If you don’t, then don’t try to sing. It’s really annoying.” Keen to cover all bases, she also deploys some self-deprecating charm. “Even though this isn’t the best song on the album in some people’s opinion, it was the right one to go with first because it tells my story,” she explains, as her keyboardist trickles out the intro to ROSE’s lead single, Think About That.
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